Lisa Portrait

Lisa Bucher

Media and Product Innovation Expert

About Me

Forward-thinking and driven entrepreneurial leader with 10+ years of rapidly progressive experience overseeing product innovation, brand development, and strategic communications. Driving force behind the delivery of innovative products and strategic plans tailored to vision and operational goals while creating unified momentum across executive leaders and cross-functional teams. Highly accomplished in leading large-scale rebrands and process improvement to transform underperforming entities toward unprecedented success. Thrives in fast-paced, high-pressure environments, undaunted by risk, quickly adapts to evolving market conditions and public sentiment to deliver impactful business solutions and strategies.

Portrait Lisa

Software Skills

  • Adobe InDesign 80% 80%
  • Wordpress 100% 100%
  • Jira Software  85% 85%
  • Microsoft Office 100% 100%
  • Kodak InSite PrePress 90% 90%

What I Do

Cereal Magazine

Media Outlets

Working with media outlets, I ensure that the product produced is the best for the allocated time and resources. I am socially, legally, and ethically responsible and dedicated to providing content that will trigger the target market’s interest and emotions while also generating revenue.
Z  Digital & Print Media Leadership
Z  Team Supervision & Leadership
Z  Managing Budgets & Profitability
Z  Multimedia Production Process
Z  Networking & Engagement
Z  Transforming Underperforming Publications
Z  Leading Robust Rebranding Efforts
Z  Directing Video Production
Z  Feature & Column Writing
Z  Editing and Rewriting

Corporate

In a corporate environment, I promote a company’s mission, products, and services by working closely with teams and execs, developing strategies to shape a company’s image and values using the appropriate methods to communicate them to the target market. I also serve as a company’s media spokesperson when required.
Z  Content Marketing Strategy & Execution
Z  Issues & Crisis Communications
Z  Team Supervision & Leadership
Z  Social Media Strategy & Execution
Z  Blogging, SEO & Digital Analytics
Z  Media Relations Strategy
Z  Directing Video Production
Z  Trade Show Materials
Z  Podcast Development
Z  Drafting Content (Op-Eds, Case Studies)
City of Toronto
Cereal Magazine

What I do …

Working in product innovation, I generate ideas and bring those ideas to reality. Technology moves fast! As a product innovator, I look towards the future to ensure the product won’t become obsolete or undesirable by identifying trends and focusing on company vision rather than individual products.

Product Innovation

Z  Applying strategic frameworks to a creative space

Z  Inspiring new ideas & demonstrating rigor & transparency  in clearly articulated outcome-oriented decision-making

Z  Forward-thinking & future-oriented, but practical in how to get there

Z  Leading a cross-functional team in evolving the current framework & defining & executing the launch of innovative new ideas

Z  Balancing investments in current projects & rolling out new types of interactive experiences across platforms

Z  Rolling out large-scale product efforts, leveraging strategy, content, design, production, program management, platform & UI engineering, insights & data science

Z  Owning decisions for the interactive product roadmap and portfolio feature investment, assessing impact & opportunity cost
Z  Influencing and communicating vision and strategy broadly

Years of Progressive Experience

Publication Partners Worldwide

New Products Launched

LinkedIn Endorsements

Some Of My Work

business london
Canadian Running
Canabis Article
Elle Canada
The Sex Show Article
Flare Magazine
Inside Fitness Magazine
Pink & Teal Marketing

Work With Me

Interested in partnering?